Sunday, October 03, 2004

Any Email or Collaboration product managers reading this?

Harvard Business Review ran a recent article called Why Your E-mail Requests Are Ignored that claimed the degree of effectiveness of an email is inversely proportional to the number of recepients being addressed to. This means - you have a better chance of response when you send a note out to one person, than to four people.

How many times have you been faced with this situation: You need to send the same email to 10 people, with the same content with perhaps a change of the name, and still follow the effectiveness principle stated above?

Today there are a few options, in increasing degrees of complexity :
a. Copy and paste the name in Notes/Outlook
b. Use fancy mail merge in Word to generate 10 copies
c. Use a CRM app - like PeopleSoft, that has correspondence mgmnt and online marketing for mass email generation

I'm surprised that short of a BCC option which is really ugly, this is a simple mail requirement that has not been handled by any client that I have encountered so far. Have you ?

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